Bill Dunnington helps CEOs of mid-market B2B companies align AI, workforce, and execution — so growth compounds instead of stalls. People-first strategy. AI smarts. Measurable ROI in 90 days.
Most consulting firms handle strategy, HR, and AI in separate engagements. They hand off the problem. You get three different answers and no one owns the result.
Net Good Business integrates all three. Because the companies that are hardest to copy aren't the ones with the best technology — they're the ones where capable people, smart AI, and clear execution all point in the same direction.
HR transformation, leadership development, and culture change — built around courageous accountability, not just good vibes.
Not AI workshops. Not vendor demos. Real workflows, deployed in real teams, measured in real hours saved — within 60 days.
The Capital Efficiency Index™ and Lighthouse model ensure every initiative builds on the last — instead of starting over every quarter.
Every engagement tracks specific metrics — hours saved, culture score movement, enterprise value — because "we feel better" doesn't close a board deck.
Licenses purchased. Pilots launched. Adoption thin. No one wants to be the one to say it's not working — and no one is measuring the right things.
Strategy is clear at the top. But somewhere between the boardroom and the team meeting, accountability evaporates. The bottleneck is human, not technical.
You want someone who's sat in the seat, made hard calls, and can push back on the plan without an agenda. Coaching and fractional CXO support for CEOs who want to lead better.
Not the symptom your team is managing — the actual bottleneck costing you the most. We name it together, out loud, on day one.
One focused initiative. Real work. Measurable result within 90 days. The lighthouse proves the model before you scale it.
The lighthouse becomes the template. Each sprint builds capability your team keeps — not dependency on the consultant.
The flagship engagement. Strategy + AI + Workforce aligned under one operating discipline — the Capital Efficiency Index™ — with 25%+ enterprise value in 12–18 months.
Learn more →One bottleneck. One team. 90 days. Prove the new operating system before betting the farm. The fastest way to get real AI ROI and a stronger team.
Learn more →CEO coaching, fractional COO/CHRO/CMO, and PE board advisory. For leaders who want to compound capability — not just manage the quarter.
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"The companies I work with don't need another consultant with a slide deck. They need someone who will sit in the room, name the real problem, and stay until something measurably changes. That's the only kind of engagement I run."
Most clients know within 15 minutes whether this is the right fit. No deck. No pitch. Just a direct conversation about where you are and what it would take to get to the next level.