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About

People First.
AI Smarts.

30+ years helping private, mid-market B2B companies scale with purpose β€” through people-first leadership, disciplined strategy, and AI that compounds results.

Bill Dunnington, CEO of Dunnington Consulting
Bill Dunnington
CEO Β· Dunnington Consulting
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If you say "BillD," you hear what I do.

I consult with private B2B business owners to build the company they're proud of β€” and grow with time and financial freedom, toward the future they intend.

A profoundly valuable experience happened early in my career when I introduced "Resources Management" in a factory with 5 unions and 3,500 people. RM catalyzes productive collaborations and helps people find better ways. We spent $10k to pilot it with 48 people and it yielded $1.2 million in 90 days β€” no jobs lost. Its lessons have rippled through my entire business life and spawned a relentless search for better ways.

That experience catalyzed 30+ years of people-first business consulting: Director of Management Development at a Fortune 100 firm; Associate Partner at a Big 4; Regional VP at a mid-size consultancy; and independent consultant since 9/11.

Long story short β€” while helping clients get better business results, I've grown toward conscious capitalism: purpose-driven, people-first, planet-responsible, stakeholder-responsive. Running a business this way as a force for good attracts valuable investors, customers, and employees while creating a more secure future for all.

"Truth is, you don't rise to the level of your intentions. You fall to the level of your systems."

Built in the Field, Not Just the Classroom

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Education

BA Psychology & Economics, UVM (Vermont) Β· MS Technology Management, UVA (Virginia) Β· Harvard Negotiations Β· Wharton Finance Β· Executive Certificate in Clean Tech, Boston University

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Certifications & Awards

Baldrige Examiner Β· Lean Black Belt Β· Prosci Certified Change Practitioner Β· Award-winning community energy program (Virginia) Β· ISO 14000 Environmental Management System benchmark, Mobil Oil

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Board & Community

Board member: Small Business Development Commission Β· Business for Social Responsibility, Vermont Β· AI ROI Association Consultant Β· 30+ years independent consulting across the Upper Midwest and nationally

Illustrative Results

Entrepreneur-to-CEO Transition

Guided owners from founder-led to leadership-team-led companies, preparing them to scale and become transition-ready. Helped one CEO build a sales force and delegate selling β€” tripling NPS scores and growing recurring revenue. Helped another lead a risk management initiative that doubled their valuation multiple.

M&A Growth Strategy

Developed an enterprise value strategy for a mid-sized regional power equipment company. Led a design team implementing a 100-day integration approach across leadership, IT, HR, and operations β€” enabling 6 successful mergers.

Strategic Program Management

Set up PMOs and led strategic programs in interim roles as Chief of Staff, COO, CMO, CIO, and CHRO: scenario-based strategic planning, key accounts launch, merger integrations, and consulting firm reorganization into verticals.

Customer Value Management

For a shipping & logistics company: designed and rolled out a customer value initiative tied to service innovation and reward systems. Raised customer satisfaction from 91% to 97%. Proposal capture +18%, recurring revenue +34% in one year. Lifetime value exceeds acquisition cost 4:1.

A People-First, AI-Enabled Advantage That Compounds

We install the operating system that turns strategy into execution, AI into value, and people into your lasting advantage.

What We Do

We install the capability to execute, adapt, and grow in the AI era.

Design the Work That Drives Value

Align strategy, roles, and workflows so teams focus on what matters most — and makes strategies executable.

Remove Friction from Execution

Simplify decisions, processes, and tools so work moves faster and results improve. Clarify decision rights and roles as needed.

Build the Operating System for Performance

Put cadence, accountability, and metrics in place so progress is consistent and measurable — and management adds value in its plan/deploy/review capacity.

How We Work

We don’t deliver projects. We install capability that lasts.

1) Focus on What Moves the Numbers

We identify the few priorities that will improve cash flow, productivity, risk/multiple and enterprise value — not just activity. When everything goes right, what numbers go up or down?

2) Build and Test in the Real Business

We run practical “lighthouse” initiatives that prove what works before scaling across the organization.

3) Install the Discipline to Sustain Results

We establish governance, operating rhythms, and leadership habits so improvements stick and compound.

What You Get

A business that runs better — and keeps getting better.

Faster execution and clearer priorities

Teams know what matters and deliver results more consistently.

Measurable productivity and profit improvement

AI and workflow changes translate into real financial outcomes.

Viable experiments scale, failed ones die fast

A workforce that adapts and grows with the business — your people become a durable competitive advantage.

Higher enterprise value and lower operating risk

Performance becomes predictable, scalable, adaptive and resilient — despite change and uncertainty.

A People-First, AI-Enabled Advantage That Compounds β€” What We Do, How We Work, What You Get, with proven impact examples

What Clients Say

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"…help came at a critical time in our company's development. Its influence has been significant and continues even today as we are dealing with extraordinary growth. We are grateful that they were there to help us."

Becky Foster
Principal
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"An integral part in efforts to clarify our business goals and develop a good strategy specific to our business objectives. A doable strategy which we believe will help our business grow and gain new customers."

Bonnie Kuhn
Owner / Vice President
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"The CoreValue Assessment has been an excellent management tool for highlighting key elements of our business that are opportunities for improvement, and the discipline to address all 18 elements helped position us for the Top 50 Shops Award."

Rick Hunter
Owner, A.M. Metal Finishing

Specialist depth at every layer.

Generalist consultancies can't deliver true depth on both the human and AI sides. The ecosystem model ensures clients get the world's best at each layer β€” integrated through a single engagement.

Integration + Facilitation

Bill Dunnington

Leads the engagement. Sequences Hearts and Smarts in parallel. Facilitates lighthouse sprints and ensures every project returns both a measurable AI result and a demonstrably stronger team.

Hearts β€” Courage + Culture

IHHP

Last 8% Culture Assessment and facilitation. 25 years of research in organizational psychology. Maps every department team on the 2Γ—2 framework and tracks culture movement over time.

Smarts β€” AI Execution

Simple Academy / AIMBA

AI execution skills and workflows for 729 projects across virtually all functions. Teams produce real value within their first 60-minute session β€” from AI anxiety to measurable ROI in weeks.

Grow. Have a Life. Make a Fortune. Leave a Legacy.

If you're looking for better ways to a secure future, let's compare notes. 15 minutes. No deck required.