Most AI advice assumes the goal is to cut headcount. If you built your company on different values, you need different advice. A focused 6-week diagnostic for B Corps, founder-led, and mission-driven private companies — designed to help you use AI to grow the work, not shrink the team that does it.
Say “Bill D” out loud — and you’ll hear what we’re about.
I’ve spent 30+ years helping owners and leadership teams build purposeful, profitable, people-centric companies. I built Dunnington Consulting as a values-driven business to grow companies that people love — and competitors can’t catch.
If you’re navigating the new AI era, let’s connect. After all, you can’t cut your way to the future.
You're hearing the same pitch everyone is: deploy AI, cut headcount, watch margins jump. But you built something different — a company where people, customers, and purpose are the asset. The standard playbook isn't just wrong for your business. It's wrong for what you're trying to build.
The AI sales narrative is built around labor reduction. That's not your model. You need AI advice that starts from a different question: how do we make our people better, faster, and more valuable to the customers we serve?
Your people chose your company partly because of what you stand for. The way you bring AI into the business — or don't — sends a signal louder than any all-hands meeting. Get it wrong and you'll lose trust you spent years earning.
Doing nothing isn't a values position — it's a competitive risk. Your customers will work with AI-enabled competitors whether you do or not. The question isn't whether to engage with AI. It's how to do it in a way you'll be proud of in five years.
The same technology that lets a bad operator cut a team in half can let a great operator double their customer impact with the same team. You get to choose which company you build. The assessment is built to help you choose well — and then execute on that choice with confidence.
Growing capacity — so your team takes on more meaningful work, not less.
Deepening customer relationships — so AI handles repetition and your people handle judgment.
Freeing up senior expertise — so the people who built your reputation can focus on what only they can do.
Investing in your team — so they're more valuable in the AI era, not less.
Cutting headcount — that's a different consultant. Not this one.
Commoditizing your craft — if your differentiation is human judgment, we protect that, we don't replace it.
Breaking trust with your team — every recommendation is built to survive an all-hands meeting.
Chasing AI hype — we'll tell you when AI is the wrong tool just as clearly as when it's the right one.
Four concrete deliverables at the end of six weeks. Not a slide deck. Not a vision statement. The actual decision-making tools you'll use for the next two years.
A prioritized map of where AI will genuinely grow customer impact in your specific business — ranked by value created, complexity, and how well the use case fits your values. No generic frameworks. No copy-paste consultant decks.
An honest read on where AI is the wrong tool for your business, where adoption will hit cultural friction, and where your data or processes aren't ready yet. Designed to protect you from the obvious mistakes — and the values mistakes.
A practical, sequenced plan with clear ownership, milestones, and success metrics — built around how your team actually works. Designed so the first wins are visible, the team is bought in, and the wheels don't fall off in month three.
The guardrails that let you move fast on AI without breaking trust with your team or your customers. Covers transparency, decision rights, escalation paths, and the "we won't use AI for X" commitments you can make publicly and stick to.
Senior people and transformation executive. I've made the hard calls about technology and headcount more times than I can count. I know what the wrong AI move costs — financially and culturally.
Dunnington Consulting is a values-driven business by design. I'm not selling you a framework I don't live by. I'm sharing the operating discipline that lets a small firm punch above its weight in the AI era.
No vendor partnerships. No reseller commissions. No "AI implementation fees" on the back end. You pay me for honest, experienced judgment about what to do — and what not to do.
"The companies that win with AI in the next decade won't be the ones who deployed the fastest. They'll be the ones whose people, customers, and values all came along for the ride."
Quick honest answers to what comes up most often in first conversations.
Twenty minutes with Bill. You'll leave with a clearer read on where AI fits in your business — and where it doesn't. If it makes sense to keep going, we'll talk about what that looks like. If it doesn't, you'll have spent twenty useful minutes with a senior operator.
