Home About Services Future-Fit Enterprise System HR & People Transformation AI Assessment & Implementation Strategic Workforce Development Lighthouse Projects Executive Leadership Coaching Fractional VP Let's Talk
How We Work Together

Six Ways to Build a
Future-Fit Enterprise.

Each engagement is designed around where you are and what you need most. Some clients start with a diagnostic. Some start with a lighthouse. Some bring me in as a fractional executive. Here's what's available.

01

Future-Fit Enterprise System

Strategy + AI + Workforce Alignment
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Most mid-market firms are operating 5–15% below potential because AI, capital, and workforce decisions aren't aligned. The Future-Fit Enterprise System installs the operating discipline — Compound Execution Discipline and the Capital Efficiency Index™ — to close that gap and build 25%+ enterprise value.

3–8%
Margin lift
25%+
Enterprise value
90
Days to prove ROI
02

HR & People Transformation

Culture + Leadership + AI Integration
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Hire the right people, create the right conditions — and they will gladly deliver value to customers. The People First system builds a powerhouse workforce that is hard to copy: people so well trained they could work anywhere, so well led they stay and grow. Includes Prosci-certified change management and AI-enabled culture building.

"Organizational health is the strongest predictor of value creation — companies that improve it realize 18% EBITDA increases after one year."

03

AI Assessment & Implementation

Opportunity · Governance · Roadmap
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Understand where AI can truly improve your business — and where it shouldn't be used yet. We review your goals, processes, and data to find the best opportunities, risks, and next steps. You'll leave with clear recommendations, a phased implementation roadmap, and an AI governance framework. Confidence, not guesswork.

✓ Opportunity map
✓ Risk analysis
✓ Implementation roadmap
✓ Governance framework
04

90-Day Strategic Workforce Planning

Strategy · Workforce · AI — Aligned
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In 90 days, align strategy, workforce, and AI so growth plans stop being quietly constrained by capacity gaps, capability limits, and execution risk. This is not a long transformation, not a theoretical exercise, and not an HR program. It's a practical pilot that makes workforce and AI decisions visible, defensible, and repeatable.

Designed for

CEOs, CPOs, CHROs, and PE-backed leadership teams who want workforce decisions taken seriously at the strategic level.

05

Lighthouse Projects

90-Day Operating System Sprint
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We use lighthouse projects to create the new era operating system with clients — instead of fixing the old one — and before betting the farm. One focused initiative, 90 days, measurable ROI. The lighthouse proves the new operating system works, then becomes the template for scaling it across the enterprise.

Weeks 1–3
Select the Lighthouse
Weeks 4–10
Architect & Execute
Weeks 11–13
Prove & Scale
06

Executive Leadership Coaching

CEO · Fractional CXO · PE Advisory
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Coaching for CEOs and leadership teams of private, mid-market B2B companies — to compound execution capability, build a future-fit company, and grow with time and financial freedom. Available as founder-to-scale coaching, fractional CXO (COO, CHRO, CMO, CIO), or PE and board advisory.

Founder-to-Scale
$3,000–$30,000
Fractional CXO
$2,250–$7,500/mo
PE / Board Advisory
$750–$1,000/hr
CEO Peer Group
Contact for details

Most Clients Begin with a Conversation

🔍

"I need to understand where we're leaking value."

Start with the Capital Efficiency Index™ diagnostic — a structured assessment that scores your operating system across 6 domains and identifies your highest-ROI gaps.

Take the CEI →

"I want to prove a new approach before scaling it."

Start with a Lighthouse Project — one focused initiative, 90 days, verified ROI. It proves the new operating system before you bet the farm on it.

See Lighthouse Projects →
💬

"I'm not sure what I need — let's compare notes."

15-minute executive conversation. No deck, no pitch. Just an honest discussion about where you are and whether there's a productive collaboration in our future.

Schedule 15 Minutes →
FAQ

Services — Frequently Asked Questions

Answers to the practical questions buyers ask before choosing a way to work with Bill.

What services does Net Good Business offer?
Net Good Business offers six integrated services: (1) Future-Fit Enterprise System (strategy + AI + workforce alignment); (2) HR & People Transformation; (3) AI Assessment & Implementation; (4) 90-Day Strategic Workforce Planning; (5) Lighthouse Projects (90-day operating-system sprint); and (6) Executive Leadership Coaching, including fractional CXO and PE/board advisory.
How do clients typically start?
Most clients begin with a 15-minute conversation with Bill to clarify where they are, followed by one of three common entry points: an AI Assessment, a CEI diagnostic, or a Lighthouse Project. Some bring Bill in as a fractional executive from the outset.
What is a Lighthouse Project?
A Lighthouse Project is a 90-day sprint that builds the new-era operating system on one focused initiative — instead of fixing the old operating model across the whole company, or betting the farm on a large rollout. It has three phases: Select the Lighthouse (weeks 1–3), Architect & Execute (weeks 4–10), and Prove & Scale (weeks 11–13).
What is a Fractional VP engagement?
A Fractional VP is a senior executive embedded 1–2 days per week for 6–12 months to help leadership teams turn AI investment into measurable business results. It suits companies that need senior horsepower without a full-time hire.
What do engagements cost?
Executive coaching ranges from $3,000–$30,000 for founder-to-scale, $2,250–$7,500/month for fractional CXO roles (COO, CHRO, CMO, CIO), and $750–$1,000/hour for PE and board advisory. Diagnostic and assessment engagements are scoped individually — Bill quotes against scope after the initial conversation.
How are engagements measured?
Every engagement tracks specific, defensible metrics: hours saved through AI-enabled workflows, culture and organizational health score movement, margin and capacity gains, and enterprise value impact. We ask and answer: "When everything goes right, what numbers go up or down?" "We feel better" doesn't close a board deck.
What's the difference between Future-Fit Enterprise System and 90-Day Strategic Workforce Planning?
Future-Fit is the full enterprise operating system covering strategy, AI, and workforce across the whole business. 90-Day Strategic Workforce Planning is a focused pilot that aligns strategy, workforce, and AI in a single domain in 90 days — and often serves as the starting point for the broader Future-Fit engagement.

Invest Less Than 1% of Enterprise Value.
Increase It 25%+.

Grow. Have a life. Make a fortune. Leave a legacy.

📞 (802) 863-4694   ✉️ bill.dunnington@gmail.com